
Why We Follow the Crowd (Even When We Shouldn't)
You’re scrolling through your phone and see a new restaurant. It’s packed.
Discover stories, thinking, and expertise on personal finance beyond the obvious.

You’re scrolling through your phone and see a new restaurant. It’s packed.

Look at your inner circle. The people you grew up with, your…

We have a strange relationship with our own identities. We spend our…

You set a goal for yourself. Maybe it’s finally cracking open that…

That electric buzz you get when a brilliant idea strikes. It’s a…

You’re sitting at your desk on a perfectly normal Tuesday afternoon. The…

The screen glows, casting a pale light across your face in the…

You walk into a place, and it just… fits. The light hits…

When you’re so used to the hum of a faulty generator that…

Remember that friend, who always said they’d start a business? They talked…

You see an ad for a short course that could seriously upgrade…

It’s a Sunday evening. The air is cool, and you can hear…

We’re taught that to get ahead, we need to save more, earn…